The Mexican economy is the second largest in Latin America and the 15th among in the world.

Why Mexico?

For years, Mexico has experienced growth in the automotive sector, which places it as the seventh largest automaker in the world, leading Latin American nations as a leader in exports and production.
It is a country that has macroeconomic stability, which translates into three keywords for investing: security, confidence and growth.

Strategic location

Mexico shares a border with the United States, one of the largest markets in the world, a fact that facilitates the application of border programs such as Free Trade Agreements, helping to reduce costs and time.
Besides of being the bridge between North America, Central and South America.

Great import and export platform

Mexico is one of the most open economies in the world and through its network of trade agreements, it has privileged access to 45 nations, with a potential demand of 1.2 billion people.

Querétaro Benchmarking Site

Currently, the state of Querétaro is positioned as the second most profitable in the entire country, just after Mexico City. In addition, Santiago de Querétaro is the third most competitive city, capable of creating a good environment for investment, attracting it and maintaining it for a long time. This is due to the great commercial and industrial diversity of the city, which provides productivity and well-being at the same time for all inhabitants.



It was established in May 2019, starting operations in September of the same year.
Our office in Querétaro, Mexico, has 3 key objectives, the first is to provide better service and support to our customers world-wide, the second is to support the local players and finally the third is to be a bridge to the market in South America.



We will get back to you in a short time.



Meet Our New China General Manager

Today China represents 25% of Automotive Market in the world, making China an indispensable part of the Automotive Industry. In this context, A2Mac1 has decided to continue to reinforce our team in China. It is with great pleasure that we present to you Mr. Michael ZHANG who has joined the A2Mac1 China team.
Michael holds an MBA Degree, along with many years of experience in global automobile manufacturing, auto retail functionality, and JV management. He also played a huge role in supporting overseas factory establishments from scratch and consulting spheres for clients from a technical level. As the new local Chinese General manager, Michael brings with him a deep knowledge with over 15 years of experience in manufacturing and consulting experience in China and across the globe. Michael will lead the A2Mac1 China team to catch up on the Chinese market trend. Relying on A2Mac1 strong brand, Michael sets out to open up new development opportunities for all Chinese customers to bring more powerful Benchmarking support.





A2Mac1 costing studies to deliver full domain costing on innovative and new architectures!

The most innovative vehicles around the world are constantly benchmarked and costed by OEMs individually. Through the integration of ecs Beratung & Service GmbH, a leading cost consultancy, A2Mac1 has acquired vast costing competencies.
This allows A2Mac1 to offer comprehensive costing studies for three innovative vehicles and key domains in 2020. Saving effort and time on costing can free up cost-engineering resources at the OEM to focus on interpretation and value creation.
A2Mac1’s approach to this task entails the analysis of three vehicles - representing three distinct market segments – focused on main domains. Within these domains, selected with the present and future interest of OEMs in mind, all modules are separately analyzed and reports, both on a module and a system level, are generated and provided to the costumer.

Best practices and insights into technology selection for modules and systems can be derived from the reports to reduce cost and drive customer value.
Vehicles Analyzed:
The vehicles costed are: The Porsche Taycan 4s, the Tesla Model Y and the VW ID3. Therefore, insights can be gained into cost for functionalities like 800V-Systems, ADAS features and innovative lighting solutions. Due to the vehicle selection, the reports will also provide insights into different electrification and ADAS strategies for high and low-volume designs.
Domains Analyzed:
The costing will be conducted on the full ADAS, E-Powertrain and Lighting Domain.

For E-Powertrain, everything that is connected to the High Voltage-Drivetrain will be costed. This includes mechanics such as gearboxes and motors as well as electronics like the Inverter. For Batteries, detailed cost reports will be provided down to a level of the cell chemistry. In addition, the On-Board-Chargers and DC-DC Converters as well as the High-Voltage-Wiring and the Charging Sockets will be costed.
The driving assistance systems analyzed will include: Sensors such as Cameras, Radars, and Lidars, central computing units, auxiliary ECUs and wiring. Details will be provided down to the component selections and Bills-of-Material for each ECU will be given.

In conclusion, the scope for the full analysis is very extensive. For the full program, around 65 module calculations will be provided. Each of these calculations will come with a highlight-report and a System-Report per domain and vehicle
Reports provided:
The reports given will provide both high-level summaries and highlights for each of the Modules analyzed as well as in-depth calculations detailing bills-of-material to a level of electronics components used and their associated costs. Production cost for each of the modules will be calculated and handed over in working cost models. The reports will compare the vehicles and individual components as well as on a system level. As benchmarking is usually done, also to provide insights into best practices, A2Mac1 will provide insights into cost-trends for each domain to set future targets for functionalities and systems. The results will be discussed at the Customers’ site to discuss calculations and findings on an expert level.
Timing: The Porsche Taycan is already in our workshop and teardowns are being finalized. Towards the second half of the year, the Tesla Model Y will be torn down and the VW ID3 will be torn down in Q4/2020.



What does the future of mobility look like? The possibility of car sharing is becoming more realistic as automotive technology advances….

OEM’s started from a simple state: the car is no longer a one driver car, it is now shared and rented. We are moving towards sharing mobility.
One feature of the car-sharing strategy is user profile management. Our HMI team has seen this trend across our 3 zones - Europe, China and North America. As before for the memory seats for each driver, OEMs go further to provide you an enhanced user experience.
Indeed, the user profile is mainly displayed on the head unit. The driver can set up their vehicle settings as follow: seat position, side mirrors position, steering wheel column if electrical, mood light effect. The drivers Multimedia Apps and Navigation will automatically be paired once in the vehicle with APPs linked. Also, to strengthen the user experience, the driver can personalize his profile picture, face shape - sex, hair cut, and set up a predefined theme that will change the color of the screens and mood lights effect. Driver profile personalization can be created for multiple drivers.

But how does the log-in works? how is it secured? Can you switch the profile as you want

Different strategies choices are made depending on the OEM. With the MBUX, you can switch without a login needed. On the other hand, the vehicle can request a face or sound recognition as we have seen in our last HMI studied car the Xiaopeng G3 520 and the BAIC EU5.
Besides the embedded user profile, the driver can save their settings directly with the car keys. First, the driver will need to configure their key directly from the head unit, using the key previously placed in its dedicated housing. This feature can enhance the UX as BMW with their 7, 5, 3 series where the key embeds a screen. The driver can also link their key fob with the user profile – Tesla uses this method also of the OEM APPs - that way the driver once in his car is automatically detected.

It can also be a car-sharing strategy. Taking the example of the key usage made by Ford, the driver can set up a maximum speed, a maximum volume, avoid the deactivation of the traction stability control. We assume that these features are made for a car-sharing strategy or sharing with an inexperienced driver.
Finally, devices are now a part of our daily life. OEM’s decided to spread out their own OEM APPs.
Most of them are available on the App store and/or apple store. It is seen as an extension of the profile management and can replace cars with the physical car key. The communication method to interact with the car can be done with 4G/5G network and/or proximity communication such as NFC. Honda e is equipped with an NFC chip in the B Pillar. The vehicle is linked with the dedicated OEM APPs such a MercedesME or FordPass connect. The driver will find information about the maintenance, car status, battery charge level, car location, or key feature such as the lock and unlocking, welcome light, etc. These topics are visible inside the HMI service.



A2Mac1 has some great things brewing for you including newly added vehicles in our global teardown program…read more here…

On coming this summer
Polestar 2
Faithful to Volvo’s reputation, the 2 stands out on safety.
• High beam on lighting: our team will explore the 84 individually controlled pixel LEDs.
• Pilot Assist features location-based assistance. Our experience in E&E domain and costing will bring more details about its operation and value.
• A2Mac1’s BIW Analysis will take the opportunity to study the effectiveness of some of the most remarkable advances that increase battery & on-board safety: the SPOC Block and the Front Lower Load Path.

Isn’t that enough for you?
• The highly anticipated infotainment system powered by Android Automotive OS is a first for any vehicle and delivers the best in-car digital experience. Our HMI team will share its experience with you.
• Through our Chassis Analysis we will highlight how suspension tuning is one of the most crucial elements in delivering simple but sophisticated ride.
• Contrary to other electric sedans, the Polestar ensures a higher and more comfortable seating position at the back without compromising the body shape. Like for the Taycan, we will show you how this “foot garage” requires a specific battery packaging.




The Tesla Cybertruck might have caught the media attention, but the Model Y importance remains unquestionable. After a series of webinars on the Model 3 Energy Management Strategy, our “Road to Model Y” continues.

As the global economy struggles to cope with the ongoing Covid sanitary crisis and its industrial consequences, the Californian manufacturer Tesla delivered its first Model Y to its North American customers. The new SUV has been unveiled by COE Elon Musk on March 14th, 2019 in the company’s design studio. Since then, the Cybertruck might have caught the media attention, but the Model Y importance remains unquestionable. The Model 3 promised an affordable full electric powertrain to the mass. The Model Y pushes the narrative forward in a body style that gained popularity in all markets. The Model X has been Tesla’s first SUV but at a price point of 89 990€* attracting high-income consumers only. Starting from 63 000€*, the benefit of a raised driving position and spaciousness compared to a sedan are now accessible to a larger demographics. The standard range version whose production should begin early 2021 should lower this threshold even more by 8 000€**
On April 29th, 2020, Tesla presented the latest financial and industrial update : “in early Q1, we began production of the Model Y in Fremont, using a combination of new production lines as well as shared capacity with Model 3… Additionally, we achieved positive gross margin for Model Y in its first production quarter.” In retrospect, such announcements are sharply contracting with the Model 3 launch marred with production ramp-up issues. Meanwhile, Tesla deployed its manufacturing capacities in the two of three largest automotive markets in the world, China and Europe. Both the Shanghai and Berlin factories are constructed to produce the Model 3 and the Model Y in parallel.

The standard-range sedan Model 3 already meets success with Chinese consumers. 25 000 units were sold between January and May 2020 despite a fierce domestic competition such as BYD, Geely, BAIC and NIO. It is testing the American manufacturer ability to establish its brand reputation and install its fast charging network, creating the foundation of a successful commercial launch of the Model Y in a key market that is China.
Since the Model Y concept and minimalist design are inherited from its sedan sibling, most of the technical components are assumed to be carried over. A 75% commonality ratio has been announced by the OEM. On top of their body style, the two vehicles distingue themselves from one another in terms of cargo room (1235L vs 1900L), towing capacity and soon 3rd raw seats. To assess the technical facts behind Tesla’s messaging, A2Mac1 got ahold of the two Model Y. We are processing simultaneously their teardown and dynamic benchmarking tests. Among the area of interests to A2Mac1:
• Model Y overall packaging and positioning vs. Model 3,
• Design-to-cost optimization e.g. carry-over from Model 3, redesigned components,
• Manufacturing optimization e.g. assembly simplification of the rear unit underbody, fastener and joining technology,
• Battery technology e.g. mechanical architecture, cell chemistry, charging performance, WLTP and RDE range measurements,
• E-powertrain e.g. motor efficiency, costing,
• Cooling technology e.g. the workings of the Octovalve, heat pump strategy efficiency,
• Aerodynamic impact of the SUV body type vs. sedan body type on drag and aeroacoustics,
• User experience e.g. HMI, Autopilot feature.

Once seen as a novelty item, Tesla has established itself as a highly regarded manufacturer with the industrial infrastructure and line-up to capture new customers in major marketplaces. As with its earlier models, competitors should look at the technical choices made by Tesla devoid of a rich yet inhibiting legacy. What does the Model Y tell about its strength and innovation capabilities? Besides the Cybertruck, what can we expected from Elon Musk now that the SEXY line-up is completed? It appears the stock exchange trusts the future of the American OEM is bright. Its market capitalization reached $104 billion, that is more than any other historical automotive manufacturers.

* : Price in France excluding national incentive programs
** : Assumption based on Model 3 standard range – long range price difference